HTML5 is Coming for iOS

For an internet content or technology company, one of the most important decisions involves figuring out whether to go mobile. Online publishing is such a dead end game that it seems to make the most sense to branch into tablet or smart phones with apps that can be charged for rather than sticking with the ancient web-based banner ad.

But as HTML5 and CSS3 take better advantage of JavaScript technology and hide a few tricks up their sleeves to boot, the difference between a native device app and one that is browser-enabled might be shrinking. Common wisdom holds that nothing can hold a candle to a native app when it comes to the ease of interactions or the ability to capitalize on offline content, but with native video support and improved caching, HTML5 is catching up fast.

For applications like ours who are starting from a web platform, it’s easier to extend the model to mobile platforms via extended HTML5 solutions than to code the entire application from scratch in a whole other programming language, Objective C for iP[hone|ad]s and Java for Android apps. Converting in this way can change the whole perspective of the application.

Better to keep everything in the family — it’s hard enough to manage between browsers as it is. Every family has that troublesome black sheep — *cough* IE *cough*.

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